Are you a home service contractor struggling to grow your business? Do you want to harness the power of digital marketing but don’t know where to start? Well, you’re in luck because we’re going to outline a proven strategy that we use to increase leads for own clients, with revenue growth up to 5x. In just a few minutes, you’ll be able to better understand the components and elements of a home services marketing strategy that drives sales and converts leads.

If you’re in the home services industry, you know that competition can be fierce. With so many companies vying for customers, it can be challenging to stand out from the crowd. That’s why having a stand out marketing strategy is crucial for success. In this blog post, we’ll explore how to build an effective home services digital marketing strategy that will help you generate huge leads and grow your business.

1. Understand Your Target Audience

One of the most important aspects of any marketing effort is understanding your target audience. As a home service provider, you need to know who your potential customers are and what they’re looking for. Conducting extensive audience research can help you answer questions like: What kind of services do people in my local area typically need? Where do they look for information online? What factors make them more likely to choose one service provider over another?

By gathering this type of information, you can create a better brand identity that resonates with potential customers. You’ll be able to generate trust and improve your online reputation by providing the information that people want to see. This means making sure that your business listing on Google and other review sites is up-to-date and accurate, so people can find you when they search for the services you offer.

2. Develop a Marketing Plan

Once you’ve identified your target audience, it’s time to develop a comprehensive marketing plan that includes specific budgets and goals. You’ll want to focus on building a strong online presence. This means having a professional website that showcases your services and makes it easy for potential customers to contact you.You’ll also want to make sure your website is optimized for search engines so that when someone searches for the home improvement services your offer in your area, your business is visible.

It’s also important to set realistic goals based on your current position within the home service industry. For example, if you’re a small company just starting out, you may want to focus on reaching a medium market rather than trying to compete with larger competitors. Setting achievable goals not only keeps you motivated but also helps you track progress and adjust strategies as needed.

3. Optimize Your Website

One of the most important components of any online marketing strategy is website and content. By creating high-quality, valuable content that addresses common questions and concerns in your industry, you can help establish yourself as an expert in the field and build trust with potential customers. Many home service websites don’t have sufficient content to help them demonstrate expertise to potential customers and relevance to search engines. You should have web pages for every service that you offer at a minimum. It’s also important to present clear messaging to home owners about what you do and what makes you the best option to solve their problem.

Search engine optimization (SEO) is another crucial factor in optimizing your website. By harnessing the power of Google and other search engines, you can ensure that your site ranks higher in search results and receives more organic traffic. Effective home services seo can be accomplished through a combination of on-page optimization techniques, sound technical components, and off-page tactics like building backlinks from reputable sources.

Considering that the large majority of traffic to local home service websites comes from mobile devices, it’s also important to optimize your website experience for mobile. It should be fast, easy to navigate, and simple to find key information like contact information or lead forms.

ModeBuilt Mobile Designs

4. Leverage Social Proof

When it comes to growing a home service business, you can’t over look the importance of online reviews and sharing your customer’s experiences. Social proof can be one of the most effective ways to market your services. Social proof refers to the idea that people are more likely to do something if they see others doing it first. So how exactly can you use social proof to grow your home service business? One way is by creating content for your website and social media channels that showcases customer experiences. This could include before-and-after photos, videos, or written testimonials. You might also consider partnering with influencers or industry experts who can vouch for your services and promote them to their own audiences. Another important tactic is an active review acquisition strategy, your customers are far more likely to leave a review if you ask them after you’ve completed a service. The most important place to get reviews for your home improvement business is on Google where they’re most likely to be seen and impact decision making ( not to mention influence rankings ). However, it’s also valuable to get reviews on other platforms relevant to your industry like Yelp, HomeStars, or Houzz.

mode 3pack
mode 3pack

5. Invest in Google Ads

Google Ads can be an incredibly effective tool for growing your home service business. By creating targeted ads that show up when people search for specific keywords related to your industry, you’re more likely to attract potential customers who are actually looking for the services you provide. This means you’ll not only generate more leads, but those leads will be more likely to turn into paying customers.

Google Ads for home services are a great compliment to search engine optimization to maximize your overall visibility in search results. They can show up as text ads at the top of the page, local pack ads that bring more attention to your Google Business Profile and reviews, or other surfaces like Google Discover and Youtube. Certain home services like roofing and plumbing also have an additional ad type called Local Service Ads that provide more opportunity for your business to show up at the top of the page.

But it’s not just about creating ads – you also need to have a strong website with helpful content that answers your potential customers’ questions. Your website should act as a resource and guide for anyone who comes across it. By providing useful information, you’ll establish yourself as an expert in your field and build trust with potential customers.

local service ads
local service ads

6. Take Advantage of Social Media

Home service businesses have become a critical component of our daily lives, and their demand is only going to increase in the coming years. However, with increased competition, it has become crucial for home service companies to get more creative and rely on more than just Google for leads.

A growing number of users are turning to Instagram and TikTok to discover local businesses. Whether it’s choosing a restaurant, weighing options for dental work, or selecting a home builder – social media and video are playing a larger role. They’ve become a vital part of the marketing mix for local businesses, and as with Google search, early adopters will be rewarded..

Posting regular updates about your business including offers and engaging content ( photos, videos, infographics ) can all help you to stay relevant in today’s digital world. There’s a strong visual element to the work performed by many home service providers and social media is a great opportunity for you to showcase your best work, your personality, and what makes you different.

Utilizing social media for your home service company is a great way to grow in the industry while building meaningful relationships with potential customers.

Wrapping Up

In conclusion, digital marketing strategies for home service businesses can be a game-changer when it comes to growing leads and revenue. With a specialized marketing partner like Brighter Digital, you can harness the power of online marketing to drive more leads and profits. By understanding the components and elements of successful marketing campaigns, you can see the opportunity available to your business to reach more in-market home owners in your area. Want to learn more? Reach out to our team to set up a strategy meeting!

Patrick Leonard | Owner, Brighter Digital

Author: Patrick Leonard

Patrick is the owner of Brighter Digital, he's helped over a hundred local businesses grow with search marketing.