Mode Built is an Edmonton basement renovation company. Brighter Digital guided them through a significant rebrand and digital marketing campaign that increased their leads by 4x.
Ryan and the Mode team were relying too heavily on Google Ads and they were getting very few leads from organic search due to poor rankings. They wanted a larger and more reliable stream of renovation leads to keep their team busy throughout the year. The challenge was to boost their search engine visibility while also improving conversion rates on the website.
Strategy
The first step was going to have to be addressing their website. It was outdated and didn’t provide an adequate foundation for SEO success or demonstrating their expertise to potential clients. A robust local SEO strategy was going to be needed to lift their rankings in the local pack, maps, and regular organic results.
Approach
We rebuilt their website on WordPress to better showcase their projects and expertise. That gave us a better platform to improve all aspects of their SEO strategy including content improvements, link building, citations, Google Business Profile optimization, and reviews.
Results
We increased site traffic
0%
YOY Organic Traffic Growth
More calls and emails
0x
Lead Growth From Organic Search
Higher rankings
1
Ranking Position For Top Keywords
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