Ryan and the Mode team were relying too heavily on Google Ads and they were getting very few leads from organic search due to poor rankings. They wanted a larger and more reliable stream of renovation leads to keep their team busy throughout the year. The challenge was to boost their search engine visibility while also improving conversion rates on the website.
The first step was going to have to be addressing their website. It was outdated and didn’t provide an adequate foundation for SEO success or demonstrating their expertise to potential clients. A robust local SEO strategy was going to be needed to lift their rankings in the local pack, maps, and regular organic results.
We rebuilt their website on WordPress to better showcase their projects and expertise. That gave us a better platform to improve all aspects of their SEO strategy including content improvements, link building, citations, Google Business Profile optimization, and reviews.