{"id":128,"date":"2020-03-09T21:59:15","date_gmt":"2020-03-09T21:59:15","guid":{"rendered":"https:\/\/basic.wa7w8ksv-liquidwebsites.com\/?p=128"},"modified":"2023-02-05T21:36:46","modified_gmt":"2023-02-05T21:36:46","slug":"3-types-of-schema-every-local-business-should-have","status":"publish","type":"post","link":"https:\/\/www.brighterdigital.ca\/blog\/3-types-of-schema-every-local-business-should-have\/","title":{"rendered":"3 Types Of Schema Mark-Up Every Local Business Should Have"},"content":{"rendered":"\n

If you\u2019re like most local businesses, search engines provide you with a substantial opportunity to get consistent traffic from prospective local buyers interested in your products or services. With that said I think you\u2019ll agree that helping search engines to better understand your business, what you do, and things like your location and phone number is probably a worthwhile endeavour. Beyond that, making your pages stand out from your competitors in the search engine results can only lead to more traffic and opportunities. Who wouldn\u2019t want that?<\/p>\n\n\n\n

If you\u2019re not already familiar with Schema mark-up ( also known as microdata or structured data ) then it\u2019s time to do some investigating because it can help you accomplish everything I mentioned above. What\u2019s Schema? Here\u2019s an excerpt from the Moz blog that I think summarizes it nicely.<\/p>\n\n\n\n

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Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.<\/p>\n<\/blockquote>\n\n\n\n

There\u2019s lots of great ways that content can be marked up with Schema and you\u2019ve most likely already come across rich snippets for things like recipes or events but today I want to focus on 3 types of Schema every local business should be using. Before we start, are you wondering if your web pages are already using structured data? You can check out Google\u2019s structured data testing tool to find out. Enter a page url and the tool will show you all of the structured data present on the page. If you\u2019re not using Schema yet then it\u2019s time to get to work.<\/p>\n\n\n\n

LOCAL BUSINESS SCHEMA<\/h3>\n\n\n\n

This Schema is a great way to create some context and really help search engines understand your business. You can include some of the following elements<\/p>\n\n\n\n