The Process

Brighter Digital uses the latest best practices to optimize your website and brand online so that you show up for those valuable local searches that lead to increased traffic and revenue. Our approach can be best broken down into a 6 step search engine optimization process to analyze your website, competitors, and target audience so you perform better in search and maintain your results.

Website Audit

We start with an in-depth audit of your current website and seo strategy to identify quick wins and make strategic recommendations

Keyword + Competitor Research

An analysis of top competitors and user behaviour in your industry provides key insights for developing a winning strategy to get your business ahead

On-Page Optimization

We’ll use the results of the keyword research to optimize page titles, descriptions, url structures, and other technical elements to improve performance

Google Business Profile

GBP is the top source of calls and inquiries for many local businesses. We optimize your listing for higher rankings and more branded search conversions.

Local Citations

They aren't what they used to be but local citations are still foundational to your seo success. We make sure your citation profile isn't holding you back.

Link Building

Getting good links is a grind, but they're fundamental to giving you a fighting chance against your competitors. Brighter link building starts here

Have a question?

If we didn’t answer your question here we would be glad to chat! If you have any questions about our services or how they can affect your business please get in touch.

Get in touch

Frequently Asked Questions

We know SEO can get confusing, it’s not always made clear how it works or what you should expect. Here are some questions that we have had in the past that may help add more clarity.

Our Home Services SEO Pricing starts at $1250/month with available add-ons for multiple locations, search ads, and social marketing.

The timeline for your SEO strategy can vary considerably depending on your objectives and the level of competition. Additionally, while you might be focused on getting to page one for a popular keyword there’s many ways that SEO can help drive more phone calls and customers to your business. We’ll analyze the landscape for your business and give you some insights about timelines and expectations before we begin your project.

The short answer is no. We’ll always take the time to explain our SEO services and how long it might take to see results for your industry and objectives. However, we let our results speaks for themselves. If you’re not happy with us you can leave any time. Most of our clients are in it for the long haul for one simple reason – we make them money.

We’ll work with you to set up some specific KPI’s ( Key Performance Indicators ) based on your business objectives. This usually includes metrics like phone calls and form submissions which we send you in transparent monthly reports.

Many businesses find that SEO delivers the best long term return on investment but paid ads can offer great results as well. In most cases these marketing tools work better together so it shouldn’t be a matter of choosing one over the other. Combining organic and paid search strategies will maximize your visibility in the search engine results giving you the best chance for success. Learn more about Google Ads.

Most consumers use the internet and search engines like Google to help them find the best products or services in their area. A good local search strategy will help your home service business get found when potential clients are searching for the things your business offers. Working with the right home improvement seo agency can have a substantial impact on your success by connecting your business with more in-market home owners.

There’s two things to consider here:

1. Discovery – Are consumers using search engines to find your products/services?

For the majority of home service businesses the answer is yes.  An SEO expert will usually start a new project by doing some keyword research, analyzing your market, and assessing demand to determine potential return on investment from SEO services.

2. Brand – Are your customers going online to search for your business directly?

Home owners might already know about you from other online or offline marketing channels and referrals. They might want to read reviews, contact you, or find other key business information. Showing up for branded searches with quality and easily accessible information are key for credibility as well as converting those shoppers into leads or customers.

We use only the best SEO and reporting tools to help our clients succeed including:

Featured Case Studies

ModeBuilt FullColour

We helped rebuild this home renovations company into a market leader.

5 x
Increase in revenue
Edmonton Concrete Experts

We helped Edmonton Concrete Experts build their business from the ground up, from zero to 100

100 +
Leads Per Month
flooring installers logowide

They wanted to know if they could compete with Home Depot. The answer was yes

3 x
More appointments booked

SEO Testimonials

Patrick has been great to work with. He is knowledgeable, professional and always exceeds expectations. We’ve seen impressive results over the course of only 6 months. As a new business, we knew it would take time to start getting significant leads. Patrick expertly guided us through the process and ensured we saw the results we wanted. We highly recommend anyone looking for SEO services to contact Brighter Digital.

- Ahmad, Edmonton Concrete Experts

Patrick has been fantastic to work with. He is very responsive, honest and personable.  We would highly recommend him and the entire Brighter Digital team to anyone that is looking to streamline and expand their online marketing. Investing in a Google Ad and SEO strategy that is comprehensive and results based, has been extremely valuable to us. Brighter Digital is an integral part of our team. We trust Patrick’s expert advice and know that he has our company’s best interest in mind – our success is his success!

- Kara, The Flooring Installers

What Is Local SEO for contractors?

Local SEO is a great way to market your home service business online if you want to promote your services to people in a specific geographical area. Being visible to home owners at the exact moment they’re searching for your services can have a huge impact on getting more customers and growing revenue for your business. 

At Brighter Digital we specialize in Home Services SEO and search engine optimization campaigns to increase targeted organic traffic for your business that will grow customers and revenue. 

The google 3-pack

appears in the top spot in
93% of searches with local intent.

Edmonton Google My Business Management | Brighter Digital
Local Mobile SEO | Brighter Digital

Phone calls

are the results of 76% of local searches

Store visits

within 1 day are the outcome for 50% of consumers who conduct a local search

Google Maps SEO
Local SEO Drives Offline Purchases

Offline purchases

are the results of 78% of local mobile searches

The statistics on local search behaviour overwhelmingly demonstrate the importance of a strong local seo presence. You can find just a few of those stats in the above infographic. The bottom line is that the large majority of consumers use the internet to help them make purchase decisions and without good local SEO – they simply won’t know about your business.

Major search engines like Google have complex algorithms that are constantly changing and I want your search strategy to grow your business for the long term. Our philosophy is focusing on ethical tactics with the future in mind so our seo clients don’t lose their rankings with the next Google update. If you need a home services SEO specialist we’re ready to help!

Let’s Talk Strategy.

You want to be found. We can get you there.