Mount Norquay is already a popular fixture in the Banff tourism scene with their ski hill and snow tubing park so when it came time to market their new Via Ferrata climbing routes for summer they wanted to make sure the whole project lived up to their reputation. They also wanted to draw more awareness to other available offerings like their scenic chairlift and the Cliffhouse Bistro
Kerr Interactive is the web design know-how behind many Brighter Digital projects and this was no exception. A high-quality user experience is essential to getting results from your website and this redesign made some notable strides.
Looking at year over year metrics we were able to show that the website update improved bounce rate by over 30%, nearly doubled the pages per session, and also increased the average time on site by 50% delivering higher overall engagement.
To get more visibility and traffic from their audience we reviewed Norquay’s seo strategy, analyzed their competitors, completed keyword research and optimized their website to rank better for valuable searches.
Our efforts helped drive year over year organic traffic gains of up to 88% during the summer.
The Banff Gondola is a tourist-favorite summer attraction and for that reason it generates a lot of Google searches for information and pricing. The brains at Norquay wanted to find a way to get in front of that audience and show them a better alternative with their Scenic Chairlift – that logic was hard to argue with.
We put together a conquest campaign targeting Gondola searchers with Norquay’s unique selling proposition and the results were a pretty scenic view in their own right. With high search volume and low competition we collected low-cost clicks from a relevant audience which generated more chairlift bookings for Norquay.